What a website SEO audit actually has to prove.

SEO is eligibility, then relevance

Search engines cannot rank a URL they cannot fetch, keep, or understand. A website SEO audit is the job of proving those three things with live HTML, then naming the smallest change that would clear the blocker.

Keyword research, backlink graphs, and rank tracking are different products. They sit on top of a site that is already crawlable. If robots.txt, noindex, or a conflicting canonical is wrong, the rest of the stack is measuring a page that is not in the race.

The audit order that holds up in 2026

Start with HTTP status, robots.txt, sitemap host, noindex, and canonical. Then check that the downloaded HTML has one title, one H1, a meta description that is not a copy of the title, and internal links so public URLs are not orphans.

Structured data is last among the technical checks, and only when it matches visible text. Retired types such as HowTo, and FAQPage added only to chase a rich result, do not belong on a fix list.

Siteory’s SEO audit follows that order and writes the evidence as Markdown for the engineer who ships the patch. Read the website SEO audit checklist if you want the decoder ring before you run a scan.

What SEO is not in this product

Siteory does not sell keyword difficulty, Domain Rating as a score you can buy, or a promise that fixing titles will move a query this week. Those claims belong to suites and agencies. This hub is for the founder or developer who needs the site to be eligible and honest.