SEO · 4 min read
robots.txt for GPTBot, ClaudeBot, and Google-Extended
A GEO program that blocks the crawler for the engine it wants to rank in is a contradiction.
Blog
Written for the person who has to fix it.
Practical notes on website SEO audits, AI search (AEO/GEO), security headers, and crawlability. For the hubs, start at Learn and Compare.
AI search · 4 min read
How to read Search Console’s generative AI report
Use it to see which URLs appear in Google’s AI surfaces. Use a site audit to see why the others never do.
AI search · 4 min read
GEO checklist for ChatGPT, Perplexity, and Gemini
GEO is AEO with a different acronym. Make the site readable before you buy prompt monitoring.
AI search · 4 min read
AI Mode vs AI Overviews: what actually changes for a website
Two Google surfaces, one eligibility model. Do not write a second site for AI Mode.
AI search · 4 min read
How a page becomes eligible for Google AI Overviews in 2026
Eligibility is four checks, not a citation trick. Index, snippet, Search Console inclusion, then a passage worth quoting.
SEO · 4 min read
Crawlability, robots.txt, and XML sitemaps
Most 'Google cannot find us' tickets are robots, noindex, or a sitemap that lists the staging host. Here is the order to check.
SEO · 4 min read
JSON-LD schema types that still work in 2026
Use Organization, WebSite, SoftwareApplication, BlogPosting, and BreadcrumbList. Skip HowTo and new FAQPage markup for Google SERP features.
AI search · 4 min read
What llms.txt does, and what it does not do
Add llms.txt if you want a short, honest map of public pages. Do not add it to chase citations or rankings.
Security · 4 min read
Security headers a website audit should fail
A security audit that only lists missing headers is incomplete. Here is how to read each finding and what a developer should change first.
AI search · 4 min read
AEO vs SEO: how AI Overviews pick a sentence
Answer engines cite pages that already rank and that answer the question in a self-contained paragraph. That is an audit problem, not a new channel.
SEO · 4 min read
Website SEO audit checklist: what actually needs a fix
Most SEO audit tools dump hundreds of warnings. This checklist separates blockers from noise so a developer can ship the next fix.
See what your website is really exposing.
Run an audit and get a prioritized view of what to fix.
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