Learn · GEO
Generative engine optimization is AEO with a different acronym.
Trackers measure prompts. A GEO-ready site still needs HTML a bot can quote. Do the site work first.
GEO is not a new ranking system
Generative engine optimization became the label for “show up when someone asks ChatGPT or Perplexity.” The retrieval still prefers pages that already rank or that other trusted sources already mention. A GEO program that skips technical SEO is a prompt spreadsheet on top of a site models cannot read.
Google’s official line: treat AEO and GEO talk as SEO for Google Search. Other engines have their own crawlers and training controls. Keep those claims separate. A robots.txt that allows Googlebot and blocks GPTBot is a product decision, not a GEO hack.
A GEO checklist that does not invent work
1. The public pages return 200 and are linked from the homepage. 2. The answer to the question is in the first HTML, not only in a client island. 3. The brand name, legal name, and logo URL are consistent. 4. You know which AI crawlers you allow. 5. You measure citations only after the site is readable.
If you need the measurement layer, Otterly is the usual low-cost tracker, Peec sits in the mid-market, Scrunch adds more technical AI-crawler work, and Profound is the enterprise marketing platform. Siteory does not track prompts. It tells you whether the site those prompts would cite is actually fixable this week.
From the blog
- GEO checklist for ChatGPT, Perplexity, and Gemini
- robots.txt for GPTBot, ClaudeBot, and Google-Extended
- AEO vs SEO: how AI Overviews pick a sentence